Since the pandemic, every fitness environment has dramatically changed their thoughts and opinions on the Stretching/Exercise-Mat category.
The biggest part of this keen awareness campaign is the cleanliness, ability to disinfect, performance and safety of the Stretching/Exercise Mats. For members, it is now imperative that all Mats are “Sanitizable” with any gym wipe prior and post usage.
The stretching segment of today’s Fitness regiments continues to grow. Sanitizable, Stretching/Exercise-Mats are now a known category so they must have the aesthetics and appearance that is in line with other professional gym equipment.
Not only do the Stretching/Exercise-Mats have to be clean and Sanitary, but they also need to make a difference. They must have an Instant Impact and noticeably interact with the body to minimize pressure points and discomfort. Notedly on the hands, elbows, buttocks, hips, and knees during stretching and other gym exercises.
One size does not fit all in the Stretching/Exercise Mat category. The industry now uses hanging all-purpose mats, stationary stretching mats, smaller mats that are used in conjunction with gym equipment, and more.
Because of the member demand and newfound awareness of the Stretching/Exercise Mats category, gyms can no longer offer the cheap, dirty, underperforming, eyesore, mats. Because of the filth and breakdown, mats are replaced twice a year on average. This significantly increases the mat replacement costs especially for products that have little to no positive impact for members.
In a very competitive gym membership market, the most economical way to elevate member experience is to incorporate a professional Stretching/Exercise Mat program, with Sanitizing Stations.
